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Facebook Absorbed the Early Impact of the Data Leak Scandal

Naomi Gray
Facebook Absorbed the Early Impact of the Data Leak Scandal

Facebook (FB) faced challenges in the final weeks of 1Q18 due to the data-mining scandal involving British company Cambridge Analytica, which resulted in some marketers suspending advertising on Facebook’s platforms. As is the case with Twitter (TWTR), Snap (SNAP), Yelp (YELP), and Google’s parent, Alphabet (GOOGL), advertising contributes over 80% of Facebook’s overall revenue—so advertiser boycotts can weigh heavily on Facebook’s performance.