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Stanley Black & Decker launches Stanley Earth for projects that address a societal need

Tonya Garcia

Stanley Black & Decker Inc. has launched Stanley Earth, a brand that will focus on technologies that will address a societal need, including those related to issues with water, climate and energy. The first product from Stanley Earth is a solar-powered water pump that facilitates low-cost and reliable irrigation for farmers. It has had a successful pilot in India, where a farmer who only grew fruits and vegetables was able to add rice to his list of crops. Stanley Black & Decker says it will soon announce a financial tool that will help make this technology affordable to farmers across India and has plans to expand it to Africa, Southeast Asia and Latin America. Stanley Black & Decker shares have taken a 16.3% tumble over the past year while the S&P 500 index has gained 1.6% for the period.