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Coca-Cola highlights 'affordable' price of new Minute Maid smoothie mix

Tonya Garcia

Coca-Cola Co. announced a number of new products from the Minute Maid juice brand, including Minute Maid Smoothie Makers, which offer an budget-friendly way to enjoy the smoothie trend. Available in strawberry banana, peach and tropical flavors, the mix can be combined with ice to make a smoothie. Moreover, Coca-Cola highlights that these smoothies are "affordable at just 50 cents per serving." The brand also has ready-to-drink bottled smoothies and the Odwalla brand Smoobucha. Other new launches include Minute Maid Plus+ Antioxidants, bottled juice drinks with vitamins A and E, and Minute Maid Fruit & Veggie juice boxes. Coca-Cola stock is up 25% for the year to date, outpacing the Dow Jones Industrial Average , which is up nearly 17% for the period.