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Former Amazon executive uses Bezos' mock press release trick at his smart home company

Jordan Novet

Charlie Kindel, a former Amazon Alexa executive, is using things he learned as a manager there in his new role at home automation company Control4. Kindel encourages employees to mimic Amazon's practice of writing future press releases to get them focused on what would appeal to customers. Control4 said earlier this month that it agreed to be acquired by SnapAV, which is backed by private equity firm Hellman & Friedman.