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The women of Nike just gave the world a lesson in the power of rank-and-file employees

Lila MacLellan
The women of Nike just gave the world a lesson in the power of rank-and-file employees

Nike knows how to give the appearance that it cares passionately about women and equality. Its latest ad featuring tennis champion Serena Williams epitomizes its penchant for rousing rhetoric. In a 30-second spot, we watch a through-the-years montage of Williams on the court and hear her in a voiceover: “I’ve never been the ‘right’ kind…