U.S. Markets closed

Athletic Wear: These Are the Top Brands for Young Consumers

Nike (NKE) is still the athletic brand of choice for young consumers, according to new research, with Adidas second for both men and women. In a Monday note, Cowen & Co. shared the results of a monthly survey that asked consumers aged 18-34 what brand they prefer when buying athletic apparel such as running and gym clothes. In June, Nike—as it has been for many months running—was the top pick for both men and women.