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Former Snap executive takes on Amazon with online department store

Annlee Ellingson
Former Snap executive takes on Amazon with online department store

Snap Inc.’s former Chief Strategy Officer Imran Khan has launched his next venture. Verishop opened on Tuesday online and on iOS with its sights set on Amazon.com Inc. The new online shopping venture — more of a department store than a marketplace — targets millennials with a curated selection of women’s, men’s, home and beauty products. Verishop also offers a Tastemakers section featuring picks from influencers such as Jess Conte and Alex Costa, and The Responsible Shop with “brands and products that uphold a higher level of social consciousness.” Similar to Amazon (NASDAQ: AMZN), Khan’s new venture promises free two-day shipping with no minimum purchase, free returns within 30 days and 24/7 customer service.