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Influencer Marketing Trends Appear to Favor Twitter

Naomi Gray
Influencer Marketing Trends Appear to Favor Twitter

Twitter (TWTR) currently captures less than 2% of the US digital advertising budget, which eMarketer estimates at $83 billion last year. A recent study by WhoSay shows that 70% of US marketers expect influencer marketing budgets to increase in 2018. Influencers are individuals who have a sway over a large group of potential buyers.