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How was Cisco's beer business acquired? It's a whale of a tale.

Jessica Bartlett
How was Cisco's beer business acquired? It's a whale of a tale.

The brewery scene was churning in 2015 when Cisco Brewers CEO Jay Harman and Craft Brew Alliance CEO Andy Thomas met at a Boston event. The pair started talking about how quickly the market had changed since publicly traded Craft Brew Alliance's (Nasdaq: BREW) founding in 2008 and Cisco's in 1995. Micro-breweries were popping up all over the country and directly distributing to customers, scooping up market share from distributed brands.