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Consumer Giants Turn From Diapers and Detergent to Eye Rollers and Jelly Masks

Consumer Giants Turn From Diapers and Detergent to Eye Rollers and Jelly Masks

Facing stagnant sales of household mainstays from diapers to detergent, the world’s biggest consumer-products companies are trying to crack the lucrative market for influencer-pitched, millennial-approved skin-care products.