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Snap Brings Shopify-Powered Stores to Snapchat

Ruchi Gupta
Snap Brings Shopify-Powered Stores to Snapchat

Snap (SNAP) has partnered with Shopify (SHOP) to allow certain accounts to set up retail stores in its Snapchat app. The Shopify-powered Snapchat stores feature has initially rolled out to certain Snapchat influencer accounts, but there are plans to roll it out to creators, publishers, and brands later this year.