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The business lesson from Apollo 11 that we shouldn’t forget

Michael G. Smith
The business lesson from Apollo 11 that we shouldn’t forget

As we celebrate the 50th anniversary of the Apollo 11 moon landing this month, much of our attention will be on the “what” and the “who” — the technology that took us there and the heroic teams of astronauts and engineers who did it. NASA didn’t achieve Apollo on its own. A simple piece of paper, it defined a reachable project goal, a technological endpoint.