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Netflix CEO Reed Hastings may have missed the real reason why U.S. subscriber numbers plunged

Andrew Keshner
Netflix CEO Reed Hastings may have missed the real reason why U.S. subscriber numbers plunged

New research on how consumers react when they don’t know what to watch on their video-streaming service could help explain why Netflix is losing subscribers. Netflix’s (NFLX) second-quarter earnings report last Wednesday revealed fewer new subscribers than expected. The company said it added 2.7 million subscribers across the globe in the second quarter.