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Pepsi has a new ad slogan. And it's already dividing opinion

Lucy Handley

Pepsi's new global tag line is managing to divide the industry experts. The soda brand launched a series of videos this week focusing on the drink's bubbles, taste and refreshment and is working with Now United, a pop group put together by music veteran Simon Fuller, on a new jingle. Pepsi says the tie-up and new tagline reflect a celebration of the product, an "iconic brand rooted in entertainment with a refreshing and delicious beverage people around the world love," according to Roberto Rios, senior vice president, Marketing, Global Beverage Group at PepsiCo PEP , in a statement emailed to CNBC.