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‘Loot Boxes’ Could Be Trouble for the Videogame Industry. Here’s What You Need to Know.

Tae Kim

Each loot box offers a chance at winning digital costumes or better players that help their teams perform better. Loot boxes are extremely lucrative for the game publishers, generating billions of dollars in high-margin profits. Although loot boxes have been around for years, the monetization strategy is now coming under more scrutiny, with critics likening it to gambling aimed at the young.