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SmileDirectClub CFO Cuts Costs as Demand for Teeth Straighteners Falls

SmileDirectClub CFO Cuts Costs as Demand for Teeth Straighteners Falls

SmileDirectClub finance chief is cutting costs as the company, whose sales have plunged amid high inflation, aims to turn a profit next year. Demand for the company’s teeth straighteners, which sell for around $2,000, has fallen sharply in recent months as persistently high inflation has eaten away at customers’ disposable income. Total revenue fell 28% during the second quarter compared with a year earlier, to $125.8 million.