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Build-A-Bear partners with Warner Music Group to launch record label

Lea Konczal
Build-A-Bear partners with Warner Music Group to launch record label

Build-A-Bear Workshop has partnered with Warner Music Group's Arts Music division and Warner Chappell Music to launch a new record label, Build-A-Bear Records. The move marks the stuffed toy maker's continued expansion into the music industry. It will focus on family and children's music, Build-A-Bear CEO Sharon Price John said in statement.