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Yelp reactivates Google antitrust complaint in EU

Yelp Inc. said late Tuesday that it has filed paperwork with the European Union's antitrust agency to reactivate a complaint against Google, which Yelp has long claimed favors its own services in searches versus potential competitors. Yelp senior vice president of public policy Luther Lowe told MarketWatch that the company is seeking to obtain a ruling similar to the one the EU granted over comparison shopping for local searches, referring to the $2.9 billion fine leveled against the Alphabet Inc. -owned Google last year. According to Lowe, 40% of all searching is local, and as a result is critical to Google's business.