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Why Alphabet’s Waymo Won’t Use Its Own Brand in Europe

Naomi Gray
Why Alphabet’s Waymo Won’t Use Its Own Brand in Europe

Alphabet’s (GOOGL) Waymo is looking to launch its driverless taxi service in Europe. In the United States, Waymo is already undergoing a test of its autonomous taxi service in Phoenix, Arizona, with select free riders. Waymo is expected to launch its paid taxi service before the end of this year—first in Phoenix before rolling it out to other parts of the country.