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How the female CEO of an Indian startup avoids hiring sexist men

Annalisa Merelli
How the female CEO of an Indian startup avoids hiring sexist men

Being a female CEO comes with its own set of challenges, like raising capital, or being taken seriously. That’s especially true if you’re the young female CEO of a mechanical engineering startup in India, heading up a mostly male staff, and dealing in menstrual hygiene solutions. Mohan founded Saral Designs in 2013, when she was just 23, with her business partner Kartik Mehta to address the staggering lack of access to sanitary pads in India. At the time, reports showed that over 70% of women in the country didn’t practice proper menstrual hygiene because they don’t have the means to buy pads or tampons, they lack the education in good hygiene practices, or both.