Robinhood (NASDAQ: HOOD), a digital trading platform based in Menlo Park, California, gained immense popularity among millennials and Gen Z investors in recent years. During the peak of the COVID-19 pandemic, Robinhood Markets saw an influx of attention, as its commission-free platform allowed traders to seamlessly and inexpensively buy stocks and options in highly popular names. A surge in the buying and selling of so-called "meme stocks" resulted, with many experts citing the rise of retail investors via platforms like Robinhood as one of the determining factors behind a number of high-profile short squeezes seen last year.