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Harley Hints at Sharper Turnaround Plan to Spur Bike Demand

Gabrielle Coppola
Harley Hints at Sharper Turnaround Plan to Spur Bike Demand

Harley-Davidson Inc. teased a tuned-up turnaround plan to cope with a deepening slump in demand for the American motorcycle maker’s bikes. Harley will refine its road map for recovery and reveal “significant additional steps” this summer to improve performance, the company said as it reported the steepest drop in quarterly U.S. retail sales in five years. “We are pleased to see management looking to potentially take more action and this turnaround is likely the focus of the stock now,” Joseph Spak, an analyst at RBC Capital Markets with a hold rating on the shares, wrote to clients Tuesday.