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Behind the Microsoft-Adobe-SAP Data Alliance

Rachel Gunter
Behind the Microsoft-Adobe-SAP Data Alliance

Microsoft (MSFT), Adobe Systems (ADBE), and SAP (SAP) have recently formed an alliance that brings them together on common data standards. The so-called Open Data Initiative aims to eliminate data silos so businesses running applications from members of the alliance can move their customer data easily across platforms. The idea is to let businesses combine data from different platforms to have a complete view of customer interaction. The alliance members are inspired by the hope that eliminating data silos will give businesses more control of their data.