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William Hill plc -- Moody's assigns Ba1 rating to William Hill's new GBP350 million senior notes

Moody's Investors Service ("Moody's") has today assigned a Ba1 rating to William Hill plc's ("William Hill") proposed new GBP350 million senior unsecured notes due 2026. The company's Ba1 Corporate Family Rating ("CFR"), Ba1-PD Probability of Default Rating, and Ba1 rating on existing notes remain unchanged. William Hill's Ba1 rating is constrained by (1) adverse regulatory change, in particular the Triennial Review outcome which will reduce maximum stakes on B2 machines to GBP2 from GBP100, substantially reducing revenue from gaming machines and potentially reducing total operating profits by GBP70-100 million or more.