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Here’s Fitbit’s Latest Attempt to Differentiate

Sean Allen
Here’s Fitbit’s Latest Attempt to Differentiate

Fitbit (FIT) has been shifting its focus to making smartwatches in light of the competition with the market leader, Apple (AAPL). The company just launched Fitbit Care, its new health coaching platform. At the foundation of this service is Twine, a health platform that Fitbit recently acquired.