U.S. Markets open in 3 hrs 23 mins

Snack, Deodorant Makers Target Cost-Conscious Shoppers With New Brands and Sizes

·5 min read
Snack, Deodorant Makers Target Cost-Conscious Shoppers With New Brands and Sizes

Consumer-goods companies say they have been monitoring shopper data and are preparing for a possible economic downturn, but surging inflation requires more than just ramping up promotions.