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Zendesk acquires Smooch, doubles down on support via messaging apps like WhatsApp

Ingrid Lunden
Zendesk acquires Smooch, doubles down on support via messaging apps like WhatsApp

Smooch was in fact one of the first partners for the WhatsApp Business API,alongside VoiceSage, Nexmo, Infobip, Twilio, MessageBird and others alreadyadvertising their services in this area