U.S. Markets closed

Maxwell House's Mother's Day ad campaign a labored affair

Lewis Lazare
Maxwell House's Mother's Day ad campaign a labored affair

With Mother’s Day fast approaching on May 12, Maxwell House coffee has opted to celebrate mom’s big day with a new ad campaign that somewhat awkwardly aims to draw attention to all the “invisible labor” mothers do every day, but that too often gets overlooked in the frenzied business of people living their day-to-day lives. Maxwell House is one of a number of iconic brands in the portfolio of Kraft Heinz, a packaged foods behemoth whose various problems have been thrust front and center in recent months. Among other things, KH took a whopping $15 billion writedown in February on two of its most iconic brands, Heinz ketchup and Oscar Mayer.