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Is Online Travel Amazon's Next Stop?

Dan Wasiolek (dan.wasiolek@morningstar.com)

Expedia shares appear attractive, trading at a meaningful discount to our $183 fair value estimate. Amazon has had several travel-related pilots in the past. While Amazon has not disclosed the reasons for not moving forward with that travel initiative, we believe it is in part due to the significant time and cost needed to aggregate and service supplier relationships, which is what OTAs Booking and Expedia have developed over the past 20 years.