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A little-known running sneaker is exploding in popularity, and boosting Ugg-owner Deckers

Lauren Thomas

Hoka, known for its colorful and cushioned running shoes, is gaining in popularity among younger shoppers. Rapper Kanye West — who boasts his own line of Yeezy shoes by Adidas — was recently spotted wearing a Hoka boot. Ugg-owner Deckers DECK is getting a welcome boost from its increasingly popular sneaker brand, Hoka.