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Polestar’s Idea for the Car Industry: Sell Cheat Codes

Polestar’s Idea for the Car Industry: Sell Cheat Codes

The entire auto industry is trying to generate more revenue from things besides just selling cars. Polestar Automotive has another idea: Get customers to pay for cheat codes. On Tuesday, electric-vehicle maker Polestar (ticker: PSNY), offered drivers of its long-range, dual-motor Polestar 2 sedan the ability to make the car go faster, adding 68 horsepower.