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iBuying in Denver’s housing market is off and running as sellers opt for convenience over profit

Andrew Dodson
iBuying in Denver’s housing market is off and running as sellers opt for convenience over profit

For decades, real estate agents have marketed themselves on being able to get their clients top dollar for their homes, making the cost of their commission worth it in the end for the seller. It’s called instant buying, or iBuying for short, and it’s all about convenience. “Maximizing net profit is just not as important for some clients today,” said Doug Gieck, vice president of production at 8Z, a 10-year-old Boulder-based real estate business that launched its iBuying platform, 8Z Offers, in April.