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3 Traditional Retailers Making Graceful Transitions to the Digital Era

·6 min read
3 Traditional Retailers Making Graceful Transitions to the Digital Era
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The retail economy had to cope with unprecedented change in the past decade. Spurred on by Amazon's epic growth, retailers struggled to adapt to a modern selling model that made use of the internet and flexible order fulfillment. The pandemic not only cemented this new operating model into place, it also produced a surge in online activity while providing plenty of new opportunities for traditional brick-and-mortar businesses to acquire new customers and get up to speed for the digital era.