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How Digital Transformation Is Driving Lululemon’s Top Line

Sonya Bells
How Digital Transformation Is Driving Lululemon’s Top Line

Lululemon Athletica (LULU), which is slated to post its first-quarter results on May 31, is projected to post an 18.5% YoY (year-over-year) increase in sales. Its comps stood at -1% during the first quarter as it witnessed softness in online sales. The third quarter was even more impressive, with comps rising 8% and the company recording its best digital conversion figures.