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Walmart, Target Made the Right Bet Based on What Customers Want

·3 min read
Walmart, Target Made the Right Bet Based on What Customers Want

Now new data from a Harvard study presents a better look at just how much we've grown to rely on the conveniences of "Buy Online, Pick Up In Store," or Bopis. Harvard analyzed 49 million online and in-store transactions from a national retail chain before and after a competitor introduced Bopis services. The report found that the company that did not offer Bopis lost 4.7% of online sales and 1.8% of in-store sales.