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The Trade Desk Remains a Pretty Unique Story - Tech Check

Eric Jhonsa

This week, The Trade Desk added another unique wrinkle to its story: At a time when many U.S. Internet services firms have little or no presence in China -- either because their services are blocked, because of the entrenched competition that local players provide -- the company is formally launching its ad platform in China, in partnership with some of the country's biggest tech names. The company is emphasizing its ability to help non-Chinese firms effectively run ad campaigns in the Middle Kingdom, and to do so while securely using their own data.