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How Facebook AI may help to change the way we shop online in the future

Keith Wright, Villanova University instructor of accounting and information systems

Facebook shares have not recovered from the loss of more than $100 billion after its last earnings report. Facebook has a path back to a record stock price: It needs to monetize the key artificial intelligence algorithms it has been advancing to classify as many as 52,000 traits of users. The most powerful algorithm is called FBLearner Flow: Facebook could use its massive data on user preferences to anticipate the products that consumers want before consumers even realize it, and could work with retailers on predictive shipping.