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How McCormick and IBM will use AI to create the next big spice

How McCormick and IBM will use AI to create the next big spice

It's not easy crafting the next taste sensation. Nobody hops out of bed in the morning, thinks to themselves, "Today, I'm going to invent the next Oreo," and actually follows through on it. Even training in the skills necessary to become a professional food product developer can take the better park of two decades, much less creating and testing the thousands of flavor iterations needed to dial in on the perfect taste that will finally unseat Cool Ranch Doritos. But thanks to IBM's IBM Research AI for Product Composition, spice manufacturer McCormick & Company's R&D the team is leveraging machine learning to cut the time it takes to develop new flavors by up to 70 percent.