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What’s behind Target’s Stellar Traffic Growth in Q1 2018?

Adrian Stevens
What’s behind Target’s Stellar Traffic Growth in Q1 2018?

Target (TGT) sustained its sales momentum in the fiscal first quarter. Target’s total sales of $16.8 billion exceeded analysts’ expectation of $16.6 billion and increased 3.4% YoY (year-over-year) due to improving comps. Target’s comparable store sales or comps grew 3.0% in the fiscal first quarter, which reflected 3.7% growth in traffic—the highest in the past ten years.