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Starbucks Has Some Deep Soul Searching to Do

Andria Cheng

Starbucks's new "Use of the Third Place" policy makes it official that it welcomes anyone, paying customer or not, but the Seattle giant has a serious fine line to tread before it alienates its loyalty customers. Starbucks has apologized and been doing a lot of damage control lately after the April incident involving a Philadelphia location manager calling the cops on two black men sparked against it cries of unconscious racial bias and boycotts. The company has said it will close its more than 8,000 company-owned U.S. stores on the afternoon of May 29 to provide to its nearly 175,000 U.S. employees “racial-bias education geared toward preventing discrimination.” Both Starbucks Founder Howard Schultz and CEO Kevin Johnson have apologized on behalf of the Seattle coffeehouse giant.