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Netflix Is Testing a Cheaper, Mobile-Only Plan in Some Countries

Annie Gaus

In a recent interview with Reuters, Netflix CEO Reed Hastings said that the streaming giant is planning to offer a lower-priced tier in some markets to boost its subscriber base, a closely-watched metric as the company seeks to greater penetrate international markets. One of Netflix's main challenges is balancing its imperative to grow new subscribers -- a hard-to-predict and closely-watched metric that can vary greatly by season -- with the prospect of raising prices to offset losses.