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Olaplex products headed to Ulta in January 2022

·1 min read
Olaplex products headed to Ulta in January 2022
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Olaplex Holdings Inc. announced Monday that its line of premium hair products will be in Ulta Beauty Inc. stores and on the retailer's e-commerce site starting January 2022. The two companies previously had a salon partnership, with Olaplex products also becoming available for sale at the front of Ulta salons in January. Guidance Olaplex disclosed on Nov. 10 took this Ulta expansion into account. "While the market had already viewed this announcement as a 'when' rather an 'if,' we expect the inc