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Florida homebuilders ramp up buyer incentives as sales slip

Florida homebuilders ramp up buyer incentives as sales slip

Three weeks ago, Christine Elias saw a homebuilder do something she hasn’t seen in a decade as a Realtor. As mortgage rates gradually ticked up, the buyer asked Elias if she could get a reduction on the contracted price of the house to offset the increasing rates. Elias’ experience underscores the openness among Central Florida homebuilders to give more concessions to buyers amid slowing sales and increasing contract cancellations this year.