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Apple Turns to the Pros

Apple Turns to the Pros

If Apple proves anything with its latest product cycle, it might be that iPhone buyers actually care about what is inside. The iPhone 14 Pro models in particular seem to be experiencing strong demand, with customers now having to wait a month or longer for their deliveries. UBS analyst David Vogt also estimates that wait time in the U.S. for the large-screen iPhone 14 Pro Max is about 9 days longer than for the comparable model in last year’s iPhone 13 family at the same point in its cycle.