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JPMorgan endorses ‘sustainable’ investing as a way to outperform the market

The idea of centering one’s investments around moral considerations has been gaining steam in the U.S., with such strategies attracting new attention and inflows, and it is starting to receive some high-profile endorsements from some of Wall Street’s biggest names. JPMorgan Chase & Co. (JPM) is the latest financial institution to advocate for so-called “sustainable” investing, writing that it was mature enough to be considered a viable strategy on returns grounds, as opposed to a niche option for investors who want to put their money in places that don’t violate their personal beliefs. “We find that ESG investment no longer requires foregoing returns as companies that are socially responsible are likely to lead in overall management capabilities,” JP Morgan wrote.