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Turo reaches unicorn status, aims to be a household name

Hannah Norman
Turo reaches unicorn status, aims to be a household name

Turo just landed $250 million in new investment from internet and media company IAC, a deal CEO Andre Haddad says makes the peer-to-peer car sharing platform a unicorn. The Series E round brings Turo's total funding to $470 million and gives the San Francisco company a valuation surpassing $1 billion. "We're growing Turo as fast as possible and trying to turn Turo into a household name," said Chief Marketing Officer Andrew Mok.