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P&G and Macy's drop among largest advertisers, but Kroger rises

Barrett J. Brunsman
P&G and Macy's drop among largest advertisers, but Kroger rises

Procter & Gamble Co. slipped to fourth-largest advertiser in the United States in 2018 – down from No. 2 the previous year despite spending almost as much, according to new estimates by Advertising Age.