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Fiat Chrysler’s Cheapskate Strategy for the Future of Driving

Gabrielle Coppola
Fiat Chrysler’s Cheapskate Strategy for the Future of Driving

When Waymo picks up its first paying customer in a driverless taxi later this year, the car doing the honors will be made by Fiat Chrysler Automobiles NV. Not the sensors and software—the futuristic technology that allows a robot to drive a minivan will be made by Waymo. It’s an ironic twist that Fiat Chrysler, the world’s seventh-largest automaker, with a reputation for being frugal with research budgets, will provide the cars for one of the pioneering driverless businesses.