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Under Armour Stock Rebounds Because an Analyst Says It’s Finally Focusing on Profits

David Marino-Nachison

Shares of (UAA) battered yesterday amid concerns over the strength of its brand, recovered Wednesday after an analyst upgraded the shares while suggesting a nearly 40% return for the stock. Under Armour stock (UAA) was recently up 2.3% to $21.18 as Citi Research analyst Paul Lejuez, who took over coverage of the company from a colleague, upgraded the stock to Buy from Neutral and boosted the price target by $6 to $29, above FactSet’s average around the current price. “Under Armour has grown up, with a renewed focus on driving profitability and return on invested capital,” Lejuez wrote.