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Apple's 2018 Macs and iPads Could Prove Strong Enough to Lift Flagging Sales

Eric Jhonsa

On Thursday morning, Apple announced an anticipated refresh for MacBook Pro models with Touch Bars. processors (based on Intel's Kaby Lake architecture) that it began placing within MacBook Pros in June 2017 with 8th-gen chips based on Intel's Coffee Lake architecture. With the Coffee Lake CPUs both featuring higher core counts and delivering architectural improvements relative to their predecessors, Apple claims performance gains of up to 70% are possible for its 15-inch MacBook Pros with Touch Bars ($2,399 starting price), and gains of up to 100% for the 13-inch models ($1,799 starting price).